From the Bottom of Everything

Viewers of KVVU's morning show in Las Vegas have been seeing McDonalds iced coffees on the anchors desk lately. It's part of a deal that Karsh / Hagan worked out, and it'll be interesting to see what sort of results it gets. According to the NYT article, the achors rarely interact with the cups. If there was a negative story abot McDonalds the editor said he would pull the cups, but what about just plain negative stories?

"Five people were shot today. In other news, this new iced coffee is delicious!"

There are no plans to expand the product placement to regular newscasts, but if this works I can only imagine we'll see more stations begin pushing the boundaries between facts and ads.

Do you think this will work?

(via New York Times)

Labels: karsh hagan, mcdonalds, product placement

I'm not even sure if you could call this a billboard. But I guess that's the point-this is something completely different to attract your attention. The egg cracks open during breakfast hours and closes again at 10:30am when the burgers hit the grill. One thing is clear, seven words and a rectangle won't cut it anymore.



(via AdFreak)

Labels: billboard, mcdonalds