Sunday, May 11, 2008

Worst copywriter ever gets hired

Yutaka Tsujino sucks. Or at least that's what his website, Yutaka Sucks, claims. The copywriter from Crispin Porter + Bogusky decided to launch his job search by branding himself as the "world's worst copywriter". Well it worked. He's now got a job at Creature in Seattle. (via Adrants)

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One Show Student Work 2008

Check out the latest round of student work from One Show 2008. (via Adrants)

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Thursday, May 8, 2008

New Belgium: Awesome Ads from an Awesome Company


I'm just going to go ahead and say what a lot of people are thinking: New Belgium Brewery is the best company in America. I believe that whole heartedly too. If you think turning out kick ass brews year after year is enough, you're dead wrong. New Belgium takes it to another level by practicing some of the most sustainable business practices of any business, any where, period. And they were doing it before it was cool. Now, to put the icing on the cake, they've pumped out some fantastic ads via Denver agency Cultivator. Check a few out below or head over to The Denver Egotist or Follow Your Folly (New Belgium's slogan) for more. These ads are great for a number of reasons including their unique look. You could spot these things from 100 yards off. Nothing else (that I know of) shares this "diorama" look. And the copy is pretty great too. It's just the honest truth about the brand, no fancy messages or marketing spin. Oh, and next time the guy next to you at the bar orders a bud light when he could of had a fat tire go ahead and punch him in the face for me. (via Denver Egotist)



Wanna know more about New Belgium?
Visit their website here: www.newbelgium.com
Or learn even more about them and view some ads here: www.followyourfolly.com
Or read a post I did about their Tour de Fat at Kodak's 1000 Words Blog

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New Karsh / Hagan Site: I report, You Decide

You might remember a post from a few days ago about the new Karsh / Hagan site. I liked it, but it appears the Denver Egotist is not a big fan, to say the least. So let's settle this the good old fashioned web way with a completely unscientific poll:

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Mentos Kiss Cam: Gone before we even really got to know you

Brendan over at Endless Simmer wrote in to inform me that the Mentos Kiss Cam is no longer up. Whatever happened to it is anyone's guess. The site says "be back soon". What a tease.
Maybe they underestimated the amount of lonely people on the net and it caused their servers to melt down. Or maybe someone took offense to this interactive virtual kissing. Or maybe the virtual mentos kissers are learning some fancy kissing moves with Ross from converse. Or maybe a rift in the space-time continum swallowed up the site. These are questions we need answered so lets hear some answers in the comments. And if you've got a tip or just need someone to talk to contact me at justinmccammonblog@gmail.com. In the meantime, I've got a webcam to return. (thanks for the tip Brendan!)

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Tuesday, May 6, 2008

What's The Truth smoking these days?

I've been a big fan of The Truth campaign from Crispin Porter + Bogusky and Arnold, but this latest effort just doesn't cut it for me. Adrants hates it because it uses a quote from 1971, but I don't mind that. I think that tobacco companies are just as evil now as they were then. Sure, there's free choice, but there's also trying to even the playing field, which I think anti-smoking ads are intended to do. I'm not going to get into the free choice vs social responsibility argument either, I'll leave that for you in the comments.

So what's my beef with The Truth? Well, this ad starts fine, if not a bit benign compared to they're previous efforts like body bags on the street and the cowboy singing through his voice box, but then the damn animated stork comes out. What the fuck is that about? Then all these animated babies start jumping out and the next thing you know it song and dance time. By the end of the thing I'm a bit confused and really disappointed. Ok, I get it, smaller babies is easier for the stork, cool, I guess. It doesn't make me not want to smoke (I'm not having babies), nor does it incite me to get behind the anti-tobacco movement like many of the previous Truth ads did when they let me stick clever signs in dog poop or harass ad agencies that did tobacco ads. All I'm left thinking is: what did I just see? And, man, I hope I never see that again from such great talent. What do you think?


Find more videos like this on AdGabber


Previously in Anti-Smoking: PSA with Sufjan Stevens Music

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Monday, May 5, 2008

Mentos Kiss Cam: Another reason to never leave the house

TREND ALERT! If you want your brand to be cool you need some sort of kissing related site! I'm calling it now.

Mentos takes it to the limit in their kissing site, complete with webcam interaction. I guess the hot babe or dude of your choice actually responds to your movement. I don't have a webcam, so let me know how well it works in the comments. (via AdFreak)

Previously in kissing sites: Converse wants you to learn some fancy kissing moves with Ross.

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Saturday, May 3, 2008

MTV's FurTV Sex Tape


This is frickin' genius. I can't stop laughing. I can't even describe what you're about to see, other than it's NSFW, but really hilarious. So check it out now. (via Adrants)

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Tame your Rogue Mustache

Start your day off right by watching this little gem for Wahl trimmers. (via Adrants)

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New Karsh / Hagan site looks pretty good




Denver ad agency Karsh / Hagan has new site up and I like it.

...Oh, you'd like a better description than that? Well, for starters it loads quickly. I'm sick of agency sites with 30 or even 10 second load times. They're rarely ever worth the wait since once it does load you're subject to a masturbation of flash capabilities: "Look what I can do". But I digress.

So Karsh / Hagan has kept it simple and clean and it's all easy to navigate and read (text so big even a blind person could read it). So what are you waiting for? Go check it out!
(via Create and Connect)

Previously in websites: Topic 101 will blow your mind, The Arcade Fire: Black Mirror, Learn some fancy kissing moves

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Friday, May 2, 2008

Nike Football by Guy Ritchie

As this Nike Football ad proves, Guy Ritchie is still pretty fucking good at what he does. And what he does is melt your face with ads like this.


Find more videos like this on AdGabber


(Adgrabber via Make the Logo Bigger)

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Dear President Bush: Make This Right


One man at agency Coco+co in Haverhill, Mass. is making a rather personal appeal to congress. On April 30th the ad shown above ran in the Washington Post trying to appeal to President Bush and Congress. The issue at hand is that Tim Coco's spouse Genesio "Junior" Oliveria (they wed legally in Massachusetts in 2005) has been ordered to leave the country by Homeland Security (Oliveria is a Brazilian National). Coco believes that the judge improperly ruled on Oliveria's case and that things would be different if their union was recognized under the Defense of Marriage act of 1996. Coco has set up a site, Reunite This Family, as well. We've got two hot-button issues in play here: immigration and gay marriage, what do you think would make this situation right? (via AdFreak)

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Thursday, May 1, 2008

Read my post on Kodak's 1000 Words Blog

In my spare time, I work for Kodak. I also get to write for their 1000 Words blog from time to time. Here's my latest post on Time Lapse Photography. Check it out and let me know what you think.

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Monday, April 28, 2008

ChaCha Search: Powered by me (and thousands of others)

Do you know the ChaCha? Not the dance, but the search service. It's available online (www.chacha.com), via text 242242 (chacha) or you can call 1-800-2chacha and say your question which is then answered via text message. So what's so special about ChaCha? Well, there's real humans on the other end of your search request and I'm one of them. That's right, when you text, type, or say your question it is translated into text and sent to one of ChaCha's "guides" who then look up the answer and send you back a message. There are over 10,000 ChaCha guides throughout the US who can log on whenever they want and answer questions. The guides are paid $0.20 for every question they answer.

So I decided to become a ChaCha guide and see what the American public is asking. So far it's been interesting. I've helped people find restaurants around the country and answers questions about everything from NBA stats to nicknames of famous musicians. It's really quite rewarding, it's kinda like being the "go to guy" for millions of people all at once.

So next time you've got a question think about doing the ChaCha, maybe I'll be the one on the other end.

Read what the Wall Street Journal had to say about ChaCha.

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Saturday, April 26, 2008

The smartest smarties commentary ever

This had me laughing this morning. Lunar BBDO over at If this is a blog then what's Christmas? has a fantastic commentary on a smarties ad. Be sure to read the whole thing, but here's an exerpt:

...surely a commentary on the release of sex offenders into the community. The Smarties grab their kids and close their doors, fearing Blue without a thought for his successful rehabilitation...
(via If this is a blog then what's Christmas?)

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Friday, April 25, 2008

You are Fallon: A melting pot of awards

Have you ever won an award while working at Fallon? If so they're asking you to donate it to be melted down and turned into the new name plate "We are Fallon" to be hung at the entrance to their new building. It's a pretty great idea, and so far 41 people have stepped up and donated their awards. If you want to donate or see who has already, check out http://youare.fallon.com/

(via If this is a blog then what's Christmas)

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Thursday, April 24, 2008

In Honor of Copyranter: Big Tits Friday

Copyranter is back! Apparently he's gotten a gig writing for Animal New York and that's gotten him back into posting. To celebrate I thought I'd post about one of CR's favorites: Big Tits.

So without further ado...


I love how there's some lame pun with "cannes" that's cut off in the upper left hand corner.
(via Adrants)

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Wednesday, April 23, 2008

AAF NSAC AIM Competition: University of Northern Colorado

As previously promised, here's some of the ads my team from the University of Northern Colorado came up with for the AAF's National Student Advertising Competition (NSAC). The client this year was AIM (AOL Instant Messenger). Enough acronyms for ya?

Quick background:
The client brief stated that our goal was to increase awareness and usage of AIM (the IM / communications part) while integrating and promoting AIM Profiles (the "new" social media part). That target is 18-24 year olds in the US. The budget was $25 million over a one year period. What you see below are some of our print ads along with a billboard. There's a lot more to our campaign of course, but this is all I'm putting up for now. Let's hear some opinions in the comments!

Billboard at beginning.Billboard two months later as silhouettes are slowly added.

"Galaxy" (click to enlarge).
Headline: A whole new frontier. Body: Welcome to a whole new experience, based on clean space and user interface. Where you are treated as a beloved friend, not as a recipient for the highest powered advertising for the latest movie Hollywood says you should love. This is your galaxy, enjoy.

"Clean" (click to enlarge).
Headline: The Clarity is Undeniable. Body: Welcome to a place free of ad clutter, of two dozen application requests, and twice as many friend requests from people who seem to have lots of free time and a well used webcam. Welcome to the new AIM Profiles. (for some reason the bubble text and AIM logo appear blue, they're actually red)
"Swiss Army Knife" (click to enlarge).
Headline: Tweezers not included. Body: (labels each of the "tools") Use it. Frolic. Build a campsite. Whatever you do, do it with premier instant networking.


Our tagline was "Join the Conversation". The copywriters for these ads were Logan Williams and Justin McCammon (mainly Logan). The art directors were Bo Smith and Mike Arestad. All are students at UNC.

Post comments on what you think. I'm interested to get some opinions from people in the industry. If you want to get in touch with anyone on our team please email Justin at: justinmccammonblog@gmail.com

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Tuesday, April 22, 2008

Meatloaf and AT&T: Paradise by the GoPhone Light

Wow. So many things bother me about this ad, where do I begin? For one, it's Meatloaf. Two, is that a leg of lamb in his wife's hand when she walks in? Three, the weird scrunched up face on the kid. Fourth, despite all this there's something I like about this ad, and that bothers me too. How does this ad make you feel? (via AdFreak)

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Have a Green-Ass Earth Day

Treehugger has a list of it's 5 Best Green-ass Video Ads and this is number one. What do you think?

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Topic 101 will blow your mind


Topic 101 is a research firm that specializes in surveying students. I'd found them a while back working on a project for class and now CA has gone and refreshed my memory. They also happen to have one hell of a website. They have random videos playing full screen in the background of menus and floating navigation buttons with still more videos inside them. If you view this on an older computer there's a 101% chance of it spontaneously catching fire.

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Windows Vista Music Video: The worst thing ever created

Words cannot describe how stupid this is. You'll need sound if you really want to lose some brain cells.

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NOLAF: Putting the FU back in Fun

NOLAF is a fantastic site developed by Mekanism and Element79 for Doritos / Tostitos. Their mission is to eradicate humor, and the results are pretty funny. (via Adrants)

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Copyranter is Done

A sad note today (actually last Friday, I'm a bit behind) that Copyranter has hung up his keyboard and posted his last blog. I've had an abusive relationship with Copyranter over the past few months, I'd go to the blog, get hit in the face with a post like Big Tits Friday, then scrape myself up off the floor and go back for something like this post about what it's like in the ad world:
you're going to spend so, so much more time sucking anus and fellating cock and pretending to like products you hate and congratulating yourself for screwing the consumer than actually "creating."

Ahh, I can't wait to break into the ad world. And I can't wait for Copyranter to come to his senses and come back to us.

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Monday, April 21, 2008

Anti-Smoking PSA with music by Sufjan Stevens

I'm sure that nothing in that headline caught your attention. Few people want to see another anti-smoking PSA and who the hell is Sufjan Stevens? Well let me give you a few more reasons not to watch this video below: the anti-smoking ad features that kind of gross-out this-is-what-smoking-does-to-your-body visuals that went out of style like pogs when CP+B came to town with The Truth. And Sufjan is perhaps one of the greatest singer-songwriters of this generation. Easily rivaling Conor Oberst while receiving half the publicity. Oh yeah, and over the course of smoking you'll put 3.4 kilograms into your body of... nevermind, you don't want to know anyways. Just be sure not to watch the video, no matter how many cool kids are doing it.


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